Is a sponsorship deal an endorsement?

Are football club sponsorship deals an endorsement of a product or service or just a cold, hard coin grab?

This question was raised by Bromley Football Club’s recent stadium naming deal with a property investment company.

The company in question is a startup venture that offers punters a guaranteed, and very sizeable, return on their investment. Sign up today and you’ll more than double your money in a year, and you’ll get your original investment back.