Is a sponsorship deal an endorsement?
Peter Etherington explores the line between football teams and their sponsors
23.09.23, 21:24 Updated 11.06.25, 17:22
Machel Hewitt
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Are football club sponsorship deals an endorsement of a product or service or just a cold, hard coin grab?
This question was raised by Bromley Football Club’s recent stadium naming deal with a property investment company.
The company in question is a startup venture that offers punters a guaranteed, and very sizeable, return on their investment. Sign up today and you’ll more than double your money in a year, and you’ll get your original investment back.
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Machel Hewitt Editor