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Preview: Sheffield Wednesday vs Bromley

MACHEL HEWITT: As surreal moments go, this may just be the biggest one outside of the trip to Newcastle United in the FA Cup.

29.08.26, 10:57 Updated 29.08.26, 11:03

Machel Hewitt

Machel Hewitt

If you are an old-school football fan, then this is Bromley’s biggest league game of the season.

Yes, Leicester won the Premier League in 2016, but Hillsborough is an iconic football venue for reasons good and bad. As surreal moments go, this may just be the biggest one outside of the trip to Newcastle United in the FA Cup. We could add Wembley to the conversation, but that’s our second home nowadays.

The standalone magnitude of this game notwithstanding, Bromley are in a fortunate position where they travel to Hillsborough as underdogs, but underdogs with nothing to fear.

Call it a free hit if you must. 

By now, no matter the foe, Bromley’s DNA and approach are crystal clear. Yes, there will be 30,000 in attendance today, but the Ravens will rock up with the intention of being resolute, uncompromising, and clever in transitions. And as free-flowing football is likely to come at a premium, they will seek to maximise dead balls and kill the game where they can. DNA doesn’t lie.

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Make no mistake, Sheffield Wednesday have to perform. Their start to this season hasn’t been a walk in the park, and the weight of expectation is heavy. Fans will not countenance a defeat in this one, and probably not a draw either.

These are circumstances in which Bromley tend to thrive, and if ever there was a time for the Ravens to ‘Bromley’ an opponent and turn the crowd, this is the game.

Wednesday’s recent financial history doesn’t need retelling, but that situation is now firmly in the club’s rearview mirror. With new investment secured, they have spent the summer rebuilding their squad for League One following a zero-point relegation from the Championship in 2025/26.

Through the door have come sixteen new faces, with the most recent addition being former Bromley loanee Ali Al-Hamadi, who may even start today, such is their desire for a striker.

Our first interview with Ali Al-Hamadi

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Amongst those many signings, the standout arrivals have been the returning Barry Bannan (Millwall, undisclosed), Louie Barry (Aston Villa, undisclosed), Billy Mitchell (Millwall, free), Mason Burstow (Hull, loan), Callum Slattery (Motherwell, free), and Harry Gray (Leeds, loan), to name but a few.

However, when you build a brand-new squad, it can go one of two ways: They either gel immediately or take a while to click.

Wednesday started their campaign with a somewhat fortuitous victory over Leyton Orient, but that was followed by a defeat at home to Bradford City, where they failed to build on a strong first-half performance.

A midweek Carabao Cup defeat to Wolverhampton Wanderers was no disgrace, but their inconsistency makes it hard to know which version of Sheffield Wednesday will turn up.

What we do know is that they will dominate possession and likely play in a 4-2-3-1 shape. And, much like Barnsley, you sense they will try to start with a high-octane game that puts Bromley under immediate pressure. How the Ravens weather that 25-minute storm will likely decide the fate of the match.

Earlier this week, after my guest spot on the Talking Wednesday podcast, I spoke with Dex, the platform’s host, to get a handle on the situation at the club.

The First SWFC vs Bromley FC Match EVER! | Preview

YouTube

How has the start to Wednesday's season been?

“As expected, it’s not been the easiest of starts. The first game, we got the job done against Leyton Orient, but the goals weren't exactly convincing, with a goal off the backside of one of our players and a penalty securing the 2-1 win. Sadly, the Bradford game at Hillsborough showed exactly what this season is likely to be for Wednesday: a lack of end product and a team that hasn’t gelled.” 

Is the jury still out on Henrik Pedersen?

“He probably has more leeway with the board than the majority of the fanbase. I respect what he did last season; sticking by us during a turbulent time. But even last season with our threadbare squad, he should have gotten a few better results. I said at the start of the season that we should give him 5-10 games. His subs seemed to have improved, and we're trying to attack much more. But I worry about us defensively under him, and it could be his downfall.”

Is Bromley a must-win encounter, or is it too early for that kind of conversation?

“For Henrik, it most likely is. If he doesn't get a win here, the fans will be on his back. Bromley are a promoted side, and as a relegated side, you’re under pressure to win. The danger is that it's a free hit for Bromley. There will be 30,000-plus in Hillsborough on Saturday, and if a win isn't achieved, I think you'll hear just how unhappy the fanbase can get. ”

Who has stood out for you so far?

“Callum Slattery has been fantastic, but he picked up an injury and didn't play in the cup game, so hopefully he's ready to go again. Barry Bannan is a cheat code in League One. If Bromley let him run the game, it's a Wednesday win, but it's a big if.” 

How do you sum up the financial situation post-takeover?

“Wednesday are currently operating under an EFL agreement, which imposes certain financial restrictions. However, it hasn't been made public what the specifics of the restrictions are. Some say a wage cap is in place, which may or may not be true, but the club certainly has a strict budget if nothing else. 

“This is going to last for two seasons, so Wednesday are going to have to be really clever in the market. We've spent our allocation for this window, and a rumoured deal for Jamie Vardy was supposedly shut down by the EFL due to our restrictions. 

“The positive note is we have our club back. New ownership doesn't mean overnight success. Patience will be required from our fanbase as we take our time adhering to the restrictions, which is difficult when you're in League One with a large, demanding fanbase. Personally, I’m just happy the money is being spent in the right areas now. Infrastructure is massive in football, and we're finally investing in it under this ownership.”

While Bromley fans are no doubt pleased to see Sheffield Wednesday get their club back, before peace, there must be war. Points are all that matter today.

Bromley have added two more names to their ever-growing squad list in the shape of George Saville and Mickel Miller. Both add depth but may also end up as first-choice players when up to speed.

Saville adds significant nous and high-level experience to replace Ashley Charles, while Mickel Miller also arrives with significant League One chops. Miller will challenge Jacob Mendy for the left-back shirt, but he also offers formation versatility.

That said, it is maybe too soon to expect either signing to feature at Hillsborough. Perhaps they will make the bench, but then who will they replace in the squad?

Sixteen summer signings will do that to a squad, but we can’t say there isn’t genuine competition for places all over the pitch. 

But hang on. Earlier, when I mentioned that Sheffield Wednesday have made sixteen signings this summer, it was with the caveat that a new squad can take time to gel. Will we start to see signs of this? Are we already seeing signs?

The poor first half at home against Cambridge means Andy Woodman will likely make a few changes for this game. Without knowing if anyone is carrying a knock, picking a lineup is a guessing game. Who knows, perhaps we’ll see one of the new signings in the starting XI after all.

One thing to consider is that Sheffield Wednesday are a poor set-piece team. Will that factor in Woodman’s team selection? 

Join me as I explore today’s possible line-up in From Bromley With Love’s new YouTube feature, The Eleven.

FBWL Bromley XI vs Sheffield Wednesday

YouTube

Bromley with Love XI

George

Ifill Sowunmi Grant Mendy

Saville

Archer Conteh Hondermarck Pinnock

Cheek

Machel Hewitt

Machel Hewitt Editor

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